The future of hotel
development is here

Leverage the power of a million architects with the world’s fastest and most powerful cloud-based generative design platform.


Real estate development is slow, costly, and complex.
It doesn’t have to be

Developers evaluate an average of 31 opportunities for every one they develop. With Parafin there are no more design fees, endless iterations, or weeks of delay.

Parafin saves developers time and money

Parafin instantly creates optimized designs, budgets, and investment models for any site.

Minutes, not months

Instantly identify the best-possible design among millions of generated designs, each tied to a budget and investment model.

Eliminate hefty
design fees

Never pay for endless design revisions again. Your annual subscription covers unlimited projects.

Win deals faster

Save weeks of time on every site evaluation, and bid on sought-after properties before the competition.

Grow your pipeline

Parafin frees up developers to pursue hundreds of projects they simply didn’t have time to consider.

Make smarter, data-driven decisions in just a few clicks

Current Process

Using Parafin

Architect A: Too Busy
Architect B:Conflicted Out
DesignOption 1
DesignOption 2
Find another site and start over…
DesignOption 3
Architect C:Available Cost: $40,000 per projectTime: 2 months

Site comes to market

Pull team away from other projets

Build investment models for each option

Submit Offer

Another developer beat you to it…

Cost: Annual subscriptionTime: Minutes


Site comes to maket

Select a concept and submityour offer weeks before the competition

Time & money saved

See how it works

  • “It becomes incredibly time consuming and tedious to evaluate new sites. I see tremendous value not having to engage architects at the feasibility stage for the 10 deals that you may chase in order to land one.”

    Senior Development Manager

  • “I’ve been dreaming of a tool like this for 20 years.”

    SVP Cost Estimation, major international hotel chain

  • “Parafin is very sophisticated and cuts the analysis time substantially on underwriting site and development costs.”

    President, hotel development consulting firm

  • “This is an incredible tool. Speed-to-market is everything.”

    Chief Development Officer, major international hotel chain


    Parafin leadership

    Led by a team with deep experience at the intersection of real estate development and generative design technology.

    Adam Hengels


    Adam has over two decades of experience in real estate development and finance as well as an MS in Engineering and MS in Real Estate Development from MIT.

    During his career at Forest City Ratner Companies, (acquired by Brookfield) Adam worked closely with the senior executive team to build and maintain critical budgets, investment models, and cost-control systems for the entire $5B Atlantic Yards development project (now Pacific Park), which included the world’s tallest modular tower and the Barclays Center Arena for the Brooklyn Nets.

    As an entrepreneur, developed real estate in Chicago before joining Brian at H.ME to lead real estate development for the C-Suites by brand.

    Brian Ahmes


    Brian is an award-winning architect and was named a top construction influencer by Autodesk.

    An expert at the intersection of design and technology, Brian co-founded the LINE computational design studio within HKS architects, a pioneer in advanced computational design.

    In 2013, he co-founded H.ME to envision, launch and operate disruptive hospitality products and business models. After raising investment from Hyatt Hotels, H.ME prototyped new residential hotel concepts for digitally-native travellers and collaboration-focused organizations such as Google and GSA.

    Arol Wolford

    Angel Investor / Advisor

    Founder of CMD, SmartBIM
    CIO Building Systems Design
    Early investor and Board Member of Revit

    “I have seen data and BIM transform the construction industry. Parafin puts real estate developers in the driver’s seat of the next wave of transformation: generative design.”

    Arol Wolford

    Steve Weikal


    Head of Industry Relations, MIT Center for Real Estate

    “Parafin is an example of the autonomous future of real estate, where various processes, including development, will get faster, more automated, and increasingly digital.”

    Steve Weikal

    Steve Haggerty


    Managing Partner, Trinity Investments

    “The ability to quickly understand the feasibility of multiple hotel brands on a site is truly a game-changer for both brands and developers.”

    Steve Haggerty

    Share a passion for transforming the built world?

    Get in touch with our team.

    Press and Awards

    Parafin’s Brian Ahmes named top construction influencer

    Most innovative startups transforming affordable housing

    Winner of CREtech’s prestigious 2020 RETAS award 

    10 most promising tech players in the preconstruction & planning industry

    AI-driven design could revolutionize the lodging industry

    Experience the world’s most powerful tool built just for real estate developers

    Get more out of every real estate development opportunity with Parafin.