Generative Building Design
for real estate development is here

Developers can now leverage the power of a million architects
with the world’s fastest and most powerful cloud-based generative design platform.

Real estate development is slow. costly. complex. risky.
It doesn't have to be.

Developers evaluate an average of 31 opportunities for every one they develop.

With Parafin there are no more design fees, endless iterations, or weeks of delay.

Parafin saves developers time and money

Parafin instantly creates optimized designs, budgets, and investment models for any site.

Eliminate hefty design fees

Never pay for endless design revisions again. Your annual subscription covers unlimited projects.

Minutes, not months

Instantly identify the best-possible design among millions of generated designs, each tied to a budget and investment model.

Win deals faster

Save weeks of time on every site evaluation, and bid on sought-after properties before the competition.

Grow your pipeline

Parafin frees up developers to pursue hundreds of projects they simply didn’t have time to consider.

Make smarter, data-driven decisions
in just a few clicks

Current Process

Using Parafin

In today’s environment,
quick decisions are vital

Parafin is disruptive in my world.
Instead of needing weeks of back-and-forth with architects and analysts, Parafin can quickly size up an opportunity for a critical quick decision on whether to continue pursuit or punt.
And in today’s environment, quick decisions are vital.

I can even consider brands
we haven’t built before

Parafin allows quick programming analysis for potential hotel development sites. It has multiple brand layouts that provide test fitting a site which limits lead time and up-front design cost with an architect. I can quickly see how alternative brands might fit on our sites, and even consider brands we haven’t built before.

instant turnaround...
It’s a win-win

Early in our process, Parafin provides us a very sophisticated ability to work side-by-side with our developers to optimize designs for their sites.
It’s a win-win – they get instant turnaround with smart, visual data, and we come away with a high quality head-start on the design without weeks of back-and-forth.

great resource for analyzing a site in the early stages

In our fast-paced development world, we must make decisions quickly. We obviously rely upon our architects to thoroughly design our hotels, but we have found Parafin to be a great resource for analyzing a site in the early stages.

Parafin leadership

Led by a team with deep experience at the intersection of real estate development and generative design technology.

Adam Hengels

Founder

Adam has over two decades of experience in real estate development and finance as well as an MS in Engineering and MS in Real Estate Development from MIT.

During his career at Forest City Ratner Companies, (acquired by Brookfield) Adam worked closely with the senior executive team to build and maintain critical budgets, investment models, and cost-control systems for the entire $5B Atlantic Yards development project (now Pacific Park), which included the world's tallest modular tower and the Barclays Center Arena for the Brooklyn Nets.

As an entrepreneur, developed real estate in Chicago before joining Brian at H.ME to lead real estate development for the C-Suites by brand.

Brian Ahmes

Founder

Brian is an award-winning architect and was named a top construction influencer by Autodesk.

An expert at the intersection of design and technology, Brian co-founded the LINE computational design studio within HKS architects, a pioneer in advanced computational design.

In 2013, he co-founded H.ME to envision, launch and operate disruptive hospitality products and business models. After raising investment from Hyatt Hotels, H.ME prototyped new residential hotel concepts for digitally-native travellers and collaboration-focused organizations such as Google and GSA.

Arol Wolford

Angel Investor / Advisor

Founder of CMD, SmartBIM
CIO Building Systems Design
Early investor and Board Member of Revit

"I have seen data and BIM transform the construction industry. Parafin puts real estate developers in the driver’s seat of the next wave of transformation: generative design."

Arol Wolford

Steve Weikal

Advisor

Head of Industry Relations, MIT Center for Real Estate

“Parafin is an example of the autonomous future of real estate, where various processes, including development, will get faster, more automated, and increasingly digital.”

Steve Weikal

Steve Haggerty

Advisor

Managing Partner, Trinity Investments

“The ability to quickly understand the feasibility of multiple hotel brands on a site is truly a game-changer for both brands and developers.”

Steve Haggerty

Share a passion for shaping the future of the built world?

Press and Awards

Parafin’s Brian Ahmes named top construction influencer

Most innovative startups transforming affordable housing

Winner of CREtech’s prestigious 2020 RETAS award

10 most promising tech players in the preconstruction & planning industry

AI-driven design could revolutionize the lodging industry

Experience the world’s most powerful tool built just for real estate developers

Get more out of every real estate development opportunity
with Parafin.

Generative Building Design for real estate development is here

Real estate development is slow. costly. complex. risky. It doesn't have to be.